Healing Extension mediation and therapy app for the final project of my UX certification. I wanted an app that not only promoted mental health and wellness but also could provide real-time therapy services as well as build community.
Case Study outlining my process
High-fidelity prototype
My second project for the Google UX certification.
My prompt was to design a merchandise customization flow for my favorite band.
I created and conducted my research for this project most of June 2023. I used Adobe XD to develop a responsive website prototype to conduct my usability testing.
Initial Sitemap
Low-Fidelity Mockups
Phone Mockups
These were the initial mockups I used when I conducted my moderated usability study.
I found after my study that the user flow was pretty simple and that the icons helped when shifting through different products.
My takeaway after conducting my final usability study is to incorporate more iterations for the user while shifting through the products and develop a more interactive user reward once they complete the checkout process.
As always, I welcome feedback as I continue my UX design journey.
My case study for my first project from the Google UX certification. My prompt was to create a food delivery app from one of my favorite hometown restaurants. I chose Jimbooo’s Italian Beef for a few reasons:
1. They have enough branding where I could really get creative and have fun with it.
2. It reminds me of my family, and how we all love the various soups there.
The images outlay the entire case study including my research methods, process from paper wireframes, to high-fidelity mockups.
I welcome being reached out to for any feedback as I continue my UX journey!
My case study for my first project from the Google UX certification. My prompt was to create a food delivery app from one of my favorite hometown restaurants. I chose Jimbooo’s Italian Beef for a few reasons:
1. They have enough branding where I could really get creative and have fun with it.
2. It reminds me of my family, and how we all love the various soups there.
The images outlay the entire case study including my research methods, process from paper wireframes, to high-fidelity mockups.
I welcome being reached out to for any feedback as I continue my UX journey!
Package label for client CozyWild “Lucid Loves” candle. They wanted an image that correlated with the scents of the candle and promoted self-love.
In the first round of sketches I played with the ideas that were spinning in the client’s mind. One was more of a take on the “Birth of Venus” and the other a psychic art nouveau interpretation with the themes of love, self-love, pleasure, reverence and the candle title of “Lust & Found”.
For round two of sketches we went with more ornate play on the nouveau concept. The border needed to be heart-shaped without being obvious and also encapsulate the business logo for the final design and printing process.
After doing adjustments to the ornate design and flower petals, we reached the finalized line art. From here I adjusted the color palette and glowing light that radiated from the flower into the final design.
Wanted to give myself a quick UI design challenge in Figma.
The Sega website I decided to redesign could make it difficult for users to navigate and find the information they needed. In order to address these issues, I took a user-centered approach and conducted light research to identify pain points and areas for improvement.
To create a more modern and user-friendly design, I incorporated some of Sega’s iconic characters and imagery while also implementing a consistent and cohesive design language throughout the website. I also conducted light user testing (friends who are also fans) to ensure that the new design was intuitive and easy to use.
By redesigning the Sega website, I was able to create a more engaging and effective online presence for the company, helping to attract and retain more users and customers.
The current Sega website pages I wanted to recreate:
Web site map to help with creating the layout:
I looked at their biggest direct competitor Nintendo to see what I could improve on and for inspiration:
One element I really wanted to incorporate was more interactive design for the user, using the iconic sonic ring. For the “Sega Store” page, instead of a shopping cart, having a moving ring (see below) for the number of items to be encased around would give the end user an interactive feature as they added items to their cart. I saw plenty of opportunities for interactive design to be incorporated, but also believed less was more.
I wanted to create something cohesive and consistent through the pages, that still captured the company’s brand. I had a lot of fun incorporating some of my favorite Sega character’s throughout the years. I’m already looking at what I can improve and what would be great accessibility features to incorporate in my next design challenge.
Poster work for short film W.I.L.S.D.M
I also worked on social media campaign and the title credits for the film. A fun film worth watching.
UI/UX design challenge.
We were assigned to create the user flow for a conceptual Blockbuster/Dish mobile app utilizing Figma that could rival competitor Netflix.
We needed to come up with the user flow from signing in/creating an account to getting to the selected features. We had to work with a specified limited color palette and make sure to incorporate the included assets and fonts.
One of the unique features of the app would be a “chat” feature to connect with other members who watch/like the same content as the user.
The app also offered a “games” feature, enabling the user to rent games to download to their console and see what other member’s top choices were.
For my layout design, I used a Iphone 11 Pro Max template size.
Mindfull Ott app that provides comfort from home needs a web presence and outdoor advertising. We needed to create and desktop and mobile landing page.
From a design and user interface perspective, what can we do to appeal to a wide age group through the home website and billboard advertising?
Inspiration + Exploration
Inspiration 1: Meditation App Websites
Inspiration 2: Mindful Imagery & Activities
Inspiration 3: Mindful Signage
Conceptual Iteration
After looking through the inspiration I created a mood and sketch board to help me figure out exactly what imagery I wanted to use in the mockups. I kept going back to flowers. Originally I wanted to utilize lavender and use imagery of lavender fields. I decided that the tranquility symbolism could get lost with that flower and settled on the lotus. From this point, the lotus seemed like a great way to create simple icons that could be incorporated, but not too obvious as incorporating a monk or statue of Buddha. The lotus flowers and ornamental lines used in the final landing page were drawn in Photoshop.
Refine & Launch
At this point, I had my color palette and framework for the desktop and mobile design and started with those mockups knowing that any imagery I sketched up could be utilized for the billboard.
Mindfull Ott app that provides comfort from home needs a web presence and outdoor advertising. We needed to create and desktop and mobile landing page.
From a design and user interface perspective, what can we do to appeal to a wide age group through the home website and billboard advertising?
Inspiration + Exploration
Inspiration 1: Meditation App Websites
Inspiration 2: Mindful Imagery & Activities
Inspiration 3: Mindful Signage
Conceptual Iteration
After looking through the inspiration I created a mood and sketch board to help me figure out exactly what imagery I wanted to use in the mockups. I kept going back to flowers. Originally I wanted to utilize lavender and use imagery of lavender fields. I decided that the tranquility symbolism could get lost with that flower and settled on the lotus. From this point, the lotus seemed like a great way to create simple icons that could be incorporated, but not too obvious as incorporating a monk or statue of Buddha. The lotus flowers and ornamental lines used in the final landing page were drawn in Photoshop.
Refine & Launch
At this point, I had my color palette and framework for the desktop and mobile design and started with those mockups knowing that any imagery I sketched up could be utilized for the billboard.
Logo and merchandise design for the Westside Justice Center in Chicago.
Initial concepts for their logo.
Creating various elements that could utilized to be switched out in their base shape was a challenge for all the elements they wanted to encapsulate.
They were looking for a symbol for their organization that could have the elements used as separate elements for marketing materials and products. They wanted something simple that could also be utilized on various merchandise like a badge. I created the final logo that included various landmarks from the west side of Chicago.
Logo and merchandise design for the Westside Justice Center in Chicago.
Initial concepts for their logo.
Creating various elements that could utilized to be switched out in their base shape was a challenge for all the elements they wanted to encapsulate.
They were looking for a symbol for their organization that could have the elements used as separate elements for marketing materials and products. They wanted something simple that could also be utilized on various merchandise like a badge. I created the final logo that included various landmarks from the west side of Chicago.
Sticker design for Dark Heart Nursery seedling promo. Did some hand lettering to better match their logo font and went for something playful, simple and cute.
My absolute favorite and animated eye out of the 33 designs I made for my “Ethereal Eyes” series. For this version, I love pixel art and have always dreamed of creating assets for a video game that is reminiscent of the content I grew up with.
The initial idea was to make an all seeing eye series that could also be a fun dress up game to promote it.
Base Pyramid and some of the eye style and color presets
Some of the standalone costume assets
My absolute favorite and animated eye out of the 33 designs I made for my “Ethereal Eyes” series. For this version, I love pixel art and have always dreamed of creating assets for a video game that is reminiscent of the content I grew up with.
The initial idea was to make an all seeing eye series that could also be a fun dress up game to promote it.
Base Pyramid and some of the eye style and color presets
Some of the standalone costume assets
Concept and logo work I did for the brand Luchagars. They wanted to pay tribute to their heritage and their bond over cannabis and Chicago. I created a few letter concepts/logos along with the brand package wrapping and wax stamps for the final product.
Social media design and animation work for Green Thumb. Working with their established branding, I created content and their logo for their ‘New Cannabis Facts’ campaign that promoted working in the cannabis industry in Illinois. This included various animated assets that would be used on various platforms. I also created content for their 'Pride 2021’ campaign.
Some concepts for the new cannabis facts, for ways to show their “growth” mission, frame by frame animation, and color palettes that could be used for the final gifs.
Some of the work I created while I was a graphic designer and web developer for Marchex
Poster for Create Advertising x Step Up partnership.
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